Brett Bartholomew takes his diverse years as a performance strength and conditioning coach and marries it with countless stories and antidotes from experts on identifying your athletes archetype and finding the best means to create buy-in.
As a professional fencing coach, I had this book recommended to me by a strength coach friend of mine. This book is a excellent read and full of real life examples coaches of any sport would find relevant.
Athletes have evolved, they tend to be more emotionally engaged. Modern coaches need to evolve to reach and establish buy in with their athletes. Brett’s book is the perfect aid to understanding your athletes and establishing a pathway to their performance goals.
I’d definitely recommend it to any coach.